ZOYA Couture Indian Wedding Invitations

March 3, 2011 - by Preeti

Today brings us a special guest, Arti, founder of ZOYA Couture. She is a fabulous designer and her talents lend to beautiful invitations especially for Indian weddings.

I had the opportunity to interview her via mail.

zoya-couture-indian-wedding-invitations width=

How did you get into wedding card designing?

I started ZOYA Couture in 2008, to address the under-served South Asian Bridal Market. As searched high and low for wedding invitations for my own wedding at that time, I found most American designs to be uninspiring and most Indian ones to be too traditional. I quickly found out that many others were in the same position - looking for unique and creative solutions. As I had been designing web and print marketing collateral for years, I decided to try my hand at invitation design and fell in love!

indian-wedding-invites-zoya-couture width=

What inspires you to create these beautiful and elegant cards?

The designs are often times a collaborative work with other talented designers, and inspiration comes from old vintage prints and new trends.

For example, our Paisley Pavo design draws inspiration from a peacock and henna patterns while our Coastal Affair design seeks to be a modern solution for more and more brides opting for a destination beach wedding.

indian-wedding-invitations-zoya-couture width=

What do you love most about your job?

My favorite part of the job is talking to clients! Each bride comes to us with such enthusiasm and excitement that it translates directly into the end product.

wedding-invitations-zoya-couture width=

What does typography mean to you?

Typography, sometimes more so than design, can set the tone of an affair.

If you were a font, what font would you be?

If I could be a font (I've never been asked this question before!) I would be Eurostile. It is clean, modern, and simple. It can be dressed down for a casual affair or dolled up and easily paired with just about any calligraphy font to make an extravagant statement. I love its versatility!

Indian-wedding-cards-zoya-couture width=

What one piece of advice would you give brides preparing to buy wedding cards?

My advice to brides is to get started on design early! Often times something like a monogram will seep into just about every part of the wedding - the dance floor gobo, wedding cake, guest welcome bags - yes, everything! Think about how you want to "brand" your entire event from the beginning and it will help you personalize your wedding experience for your loved ones.

Thank you Arti for sharing a few minutes of fabulousness! Good luck on all the wedding designing.

Related posts

Bengali Muslim Wedding | Camra Fair Photography49

Fayeza & Himanshu's Filmy Romantic Wedding

Fayeza and Himanshu had a love that transcended cultural differences and long distance. Though they had to wait a long time before they could get married, their wedding was a [...]

Florence SC Indian wedding ceremony | Jamie Howell Photos 10

Majestic Red & Gold Hindu Wedding by Jamie Howell Photography {South Carolina}

We are back with yet another fabulous wedding by BF Red Book member Jamie Howell. Like so stunning. The deep, rich reds of the bride's lehenga and the muted golds is an Indian fairy [...]

Delhi Indian Wedding Rahul Rana Photos 26

The Saptapadi, or Sath Phere {Hindu Wedding Rituals}

The Saptapadi, also called the Sath Phere in many North Indian regions, is possibly the most important part of the Hindu Wedding.  According to Hindu law, a couple is not married [...]

christian_louboutin_india5

Christian Louboutin Opens in India! {Tuesday Shoesday}

Our favorite and crazy talented shoe designer Christian Louboutin, has opened his first boutique in Delhi! The store has a more colorful collection than most other stores. [...]

julie-manreet-exotic-fairy-tale-indian-wedding-6

Julie & Manreet's Fairy Tale Sikh Wedding {Pinjore, India}

I always love when we feature weddings that took place in India. This one doesn't disappoint either! Manreet and Julie's gorgeous wedding took place at a private residence in [...]

OlivierLaudus Veil Section

Olivier Laudus - Bridal Accessories and Trends{London, UK}

A review of Olivier Laudus' bridal accessory boutique in London, and an insight into future trends for the wedding industry.