ZOYA Couture Indian Wedding Invitations

March 3, 2011 - by Preeti

Today brings us a special guest, Arti, founder of ZOYA Couture. She is a fabulous designer and her talents lend to beautiful invitations especially for Indian weddings.

I had the opportunity to interview her via mail.

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How did you get into wedding card designing?

I started ZOYA Couture in 2008, to address the under-served South Asian Bridal Market. As searched high and low for wedding invitations for my own wedding at that time, I found most American designs to be uninspiring and most Indian ones to be too traditional. I quickly found out that many others were in the same position - looking for unique and creative solutions. As I had been designing web and print marketing collateral for years, I decided to try my hand at invitation design and fell in love!

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What inspires you to create these beautiful and elegant cards?

The designs are often times a collaborative work with other talented designers, and inspiration comes from old vintage prints and new trends.

For example, our Paisley Pavo design draws inspiration from a peacock and henna patterns while our Coastal Affair design seeks to be a modern solution for more and more brides opting for a destination beach wedding.

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What do you love most about your job?

My favorite part of the job is talking to clients! Each bride comes to us with such enthusiasm and excitement that it translates directly into the end product.

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What does typography mean to you?

Typography, sometimes more so than design, can set the tone of an affair.

If you were a font, what font would you be?

If I could be a font (I've never been asked this question before!) I would be Eurostile. It is clean, modern, and simple. It can be dressed down for a casual affair or dolled up and easily paired with just about any calligraphy font to make an extravagant statement. I love its versatility!

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What one piece of advice would you give brides preparing to buy wedding cards?

My advice to brides is to get started on design early! Often times something like a monogram will seep into just about every part of the wedding - the dance floor gobo, wedding cake, guest welcome bags - yes, everything! Think about how you want to "brand" your entire event from the beginning and it will help you personalize your wedding experience for your loved ones.

Thank you Arti for sharing a few minutes of fabulousness! Good luck on all the wedding designing.

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