Tanishq, the high fashion jewelry house, is never short of beauty and glory for brides in all of India.
To pay homage to the myriad of communities and groups across India, Tanishq created a special wedding collection for each of the largest communities. From the north with Bihar, Bengal, Rajasthan, Punjab and Gujarat to the coast of Maharastra and the south with Tamil Nadu, Kannada, and Telugu, brides across India could never be more beautiful.
A Maharashtrian bride in traditional gold jewelry, pearl forehead accessory and ambi nath.
The Maharashtrian Lagan (wedding) reflects the state’s vibrant and playful culture. The region has a long coastline, and the locals have formed a strong attachment to pearls.
The nath, introduced to the Indian culture by the Mughals, traces its origin to the Middle East and has become an emblem of marital blessedness. In the north and west, brides wear a round gold ring while, traditionally, Maharashtrian brides choose a pearl and colored stone, ambi (paisley) shaped nath.
The Amritsari Jadau necklace with rubies, emeralds and pearls encrusted in gold sheets. It is a spectacular necklace created from the age old tradition of metallurgy where gold is scooped out to hold precious stones. The existing metal is then raised to create prongs which hold the stones in place.
This technique created a delightful illusion that the stones are not set in the metal but are a part of it. Karigars work, sometimes for over four continuous weeks, to create a single piece of jewelry.
Along with earrings and tikka, this majestic pacchi work polki necklace is a floral ensemble of white kundan stones around a marquise center, ending in garnet cabochon drops.
South Indian Brides
A Telugu bride range of necklaces, bangles, papyri billas, jhumkis, vaddanams and hair embellishments which are finely detailed in traditional patterns of gold and diamonds to match up to the occasion.
A Bihari Bride pays hommage to the simplicity of the earthy roots in which the state takes pride. Tanishq’s intricate gold jewelery will appeal to bride’s love for plain, earthly gold in necklace patterns that can easily be layered. She also wears several rows of broad gold bangles.